About Us

Who are we? Well, it's actually a family gig! It's me, the sister, and a bunch of cool brothers. Not too long ago, we decided to leave the overseas life behind and come back to Serbia – because home is where the heart is.

Our goal isn’t just to sell clothes - it’s to make a positive impact and leave the planet in better shape for future generations. We don’t just talk about change – we make it happen. From planting trees and plants to cleaning up, we’re always looking for ways to inspire others to join us in creating a better world.

We’re all about supporting local producers. Whether it’s buying from artists or working with small local businesses, we believe in lifting each other up and making a difference right here at home.

But it doesn’t stop there. We love collaborating with people who share our vision – those who care about the environment, their communities, and making the world a better place. For us, a collab is just the start of something meaningful.

Every design on the back of our pieces has its own story, inviting you to explore our world. Join us on this amazing journey as we explore our beautiful homeland, Serbia, plant flowers for the bees, and support people and animals in need.

Be a Nice Guy – we’d love to see you at our events and actions. Together, we can make a real difference!